We did it.
On April 21 we launched the Ben Franklin Project. Our ambitious idea was – from content creation to sales, ad order entry and customer relationship management – to actually produce and print products using only free, web-based tools. We were to bypass costly proprietary systems and the legacy editorial process by going straight to the web and the audience in our communities. And we were to do all of this at one of our dailies and one of weeklies within 30 days.
Well, we did it – in 29 days.
The amazing staffers at our daily, The News-Herald in Lake County, Ohio and our weekly at Montgomery Media’s Perkasie News-Herald reinvented almost every process it takes to produce a website and newspaper and involved our communities every step of the way.
See VP of Content, Jon Cooper’s post on The Ben Franklin Project site http://tinyurl.com/2dccaup for details on how our brilliant and innovative colleagues just pulled off what must be a first for our industry.
Our journalists dove deep into their communities to find out what they wanted and collaboratively developed stories. Working the crowd and the cloud they worked on stories including blighted neighborhoods and dangerous intersections.
Our production folks bravely dropped all of the familiar tools of our industry and figured out how to do their jobs with no budget just a connection to the web.
The result has been groundbreaking for our Company as we have changed our focus and culture from legacy based to Digital First.
I don’t know if Ben Franklin would be proud but I sure am. The Journal Register Company is now a company to be watched and that is because of you.
So, what next?
How about starting Monday, and 30 days from then, every one of our 18 daily newspapers pulls off another Ben Franklin Project? What do you say?
Until next time, John.