I have been absolutely amazed and gratified at the volume and quality of your ideaLab submissions.
More than 500 of you have applied for 25 positions. Your ideas are amazing.
One crime writer wants to use new digital tools to expand coverage of crime in L.A. on multiple platforms and in real-time. Another applicant wants to harness digital platforms and our brands to use social media as a form of emergency alerts.
A circulation employee wants to build an explainer on how our customers can maximize their use of our E-Editions while an advertising sales rep assistant has an idea on harnessing cloud technology to stream solutions to our automotive advertisers. And while everyone is talking about the weather one employee wants to capture that on video and turn it into video-on-demand.
Another employee wants to use game mechanics and user-generated content to involve our customers even more in the conversation on what’s happening.
Each submission is worthy of real study and I have enlisted the help of Digital First Media’s Advisory Board – Jeff Jarvis, Jay Rosen and Emily Bell and Editor-in-Chief Jim Brady – to judge the top 25.
Winners will be equipped with the latest tools and the Company will provide them the time and money to experiment. Each member of the ideaLab will be equipped, initially, with a Smartphone, tablet and laptop.
The Company will carve out 10 hours a week from their regular jobs to allow them time to experiment with these tools and report back on how we can change our business for the better. And we will add an extra $500 per month to their pay.
Other than that – there are no rules.
We expect to post the winning 25 applicants by the middle of February.
Stay tuned. The ideas will be worth it.
Until next time, John.